Black Friday is about abundance and momentum. Thus, for this campaign, we envisioned something "trendy", rather than trying to create our own "trends". Using best seller arts, classic designer furniture and IA animation to fall into a more common language other e-commerces were "talking"; not to mention into diving into a "red" main composition, which is statistically one of the least "sold" color in decorative art, however a killer asset to drive the public's attention - a strategic assumption may have proven itself for this campaign considering the results of some indicators from Meta and Google Ads: retention, average watch time, banners and times clicked, and eye movement tracking.
Black Friday is not a special date for Galeria9, nor its it logical that this brand should go into Black Friday sales because it doesn't have a stock - essentially, we are just following, surfing and surviving a trend followed by other markets - making an online smooth experience that blends in while still getting the public's attention, while trying to engage their psychological buying triggers.
Banner / Post-Fixo @instagram
Carrossel de Destaques
Stories diários - Artes e Composições
Vídeo Promo #2